INTELLIGENCE & RESEARCH

Insights & Industry Dispatch

Original reporting, market intelligence, and executive dispatches across gaming, IP licensing, and ad monetization.

127ARTICLES

Monetization & GrowthMay 22, 2024
Influencer Marketing Has Matured… Now What?
Sandy Smith, Game Marketing Lead | Yodo1
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Monetization & GrowthApril 12, 2024
How a 59% Boost in Revenue Provided Breathing Room to Scale
How a 59% Boost in Revenue Provided Breathing Room to Scale
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Monetization & GrowthMarch 14, 2024
Trophy Games and Yodo1: How a Simple Test Became a Lasting Growth Partnership
Trophy Games and Yodo1: How a Simple Test Became a Lasting Growth Partnership
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GamesFebruary 21, 2024
From an ISBN to a Successful Launch: How Tap Titans 2 Got Published in China
From an ISBN to a Successful Launch: How Tap Titans 2 Got Published in China
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IP LicensingFebruary 7, 2024YODO1 BROKERED
Behind the Screams: How an Indie Gaming Studio Carved Out a Horror Niche
Behind the Screams: How an Indie Gaming Studio Carved Out a Horror Niche
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IP LicensingJanuary 24, 2024YODO1 BROKERED
The Magic Behind Last Shelter: Survival's IP Crossover with The Walking Dead
The Magic Behind Last Shelter: Survival's IP Crossover with The Walking Dead
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IP LicensingJanuary 5, 2024YODO1 BROKERED
How an Indie Mobile Game Built a Legacy
How an Indie Mobile Game Built a Legacy Recently, IP collaborations in games have gone from a little-known marketing tactic to a widespread, powerful strategy for growth.
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Monetization & GrowthNovember 20, 2023
Boosting App Store Optimization for Games with Ratings and Reviews
Hicham Rkini, Head of Monetization & Growth | Yodo1
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IP LicensingNovember 15, 2023
The Upcoming Live-Action Zelda Film Marks Nintendo's Strategic Expansion
Ismael Jorge, IP Licensing BD Manager at Yodo1
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IP LicensingNovember 6, 2023YODO1 BROKERED
The Magic Behind Last Shelter: Survival's IP Crossover with The Walking Dead
Great things can happen when the right IP meets the right game in just the right way—for players and fans, it’s magic.
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IP LicensingOctober 30, 2023
The Spooky Success of Seasonal IP Licensing for Mobile Games
Fil Robinson, BD Manager IP Licensing | Yodo1 Seasonality is all about taking advantage of events that occur on an annual basis.
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IP LicensingOctober 13, 2023
Game Growth Strategies: Taking Advantage of Seasonal Trends
Taking Advantage of Seasonal Trends to Grow Your Game
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IP LicensingSeptember 19, 2023
How the Hollywood Strikes Affect IP Licensing for Games
Fil Robinson, BD Manager IP Licensing | Yodo1 Hollywood, California stands as the global epicenter of entertainment, primarily for the film and TV industries.
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IP LicensingSeptember 14, 2023YODO1 BROKERED
By Order of the Peaky Blinders: Shelby Family Storms Mafia City in All-New Crossover Event
In an unprecedented move, the Shelby family took over Mafia City in an exclusive in-game collaboration from August 18th to the 31st.
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Monetization & GrowthSeptember 11, 2023
How a First-time Game Dev Made a Hit Game
In a mobile game ecosystem over-crowded with clones, the story of SWAGFLIP - Parkour Origins stands out in a big way.
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IP LicensingSeptember 8, 2023YODO1 BROKERED
Last Fortress: Underground Welcomes “The Boys” to the Post-Apocalypse
It was an epic fusion of universes as Last Fortress: Underground and hit series The Boys collided in a collaboration that packed a brutal punch.
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Monetization & GrowthAugust 31, 2023
App Store Optimization 101 | A Simple Guide for Mobile Games
How to make your game stand out from the crowd
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Monetization & GrowthAugust 22, 2023
Leveraging Ratings To Grow Your Games
Don’t let that feedback go to waste!
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Insights & Industry Dispatch

Influencer Marketing Has Matured… Now What?

How a 59% Boost in Revenue Provided Breathing Room to Scale

Trophy Games and Yodo1: How a Simple Test Became a Lasting Growth Partnership

From an ISBN to a Successful Launch: How Tap Titans 2 Got Published in China

Behind the Screams: How an Indie Gaming Studio Carved Out a Horror Niche

The Magic Behind Last Shelter: Survival's IP Crossover with The Walking Dead

How an Indie Mobile Game Built a Legacy

Boosting App Store Optimization for Games with Ratings and Reviews

The Upcoming Live-Action Zelda Film Marks Nintendo's Strategic Expansion

The Magic Behind Last Shelter: Survival's IP Crossover with The Walking Dead

The Spooky Success of Seasonal IP Licensing for Mobile Games

Game Growth Strategies: Taking Advantage of Seasonal Trends

How the Hollywood Strikes Affect IP Licensing for Games

By Order of the Peaky Blinders: Shelby Family Storms Mafia City in All-New Crossover Event

How a First-time Game Dev Made a Hit Game

Last Fortress: Underground Welcomes “The Boys” to the Post-Apocalypse

App Store Optimization 101 | A Simple Guide for Mobile Games

Leveraging Ratings To Grow Your Games